If 2025 has a signature beauty moment, it’s the REFY lip gloss trend—a high-gloss, skin-enhancing, minimal-effort lip that looks expensive, effortless, and universally flattering. Across TikTok, Instagram, and backstage at Fashion Week, makeup artists and creators are reaching for REFY Lip Gloss to create that fresh, sculpted, "I woke up polished" aesthetic the brand has become famous for.
But what exactly makes this gloss so special—and why has it become the new standard for glossy lips? Let’s break it down.
What Makes REFY Lip Gloss So Viral?
The REFY formula strikes the perfect balance between glass-like shine and hydration, without the stickiness you’d expect from traditional glosses. Beauty creators call it the “clean girl lip enhancer” because it layers perfectly with lip liners like REFY Lip Sculpt, Charlotte Tilbury Pillow Talk, and Makeup by Mario Ultra Suede.
Key reasons it blew up:
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Lightweight, non-sticky texture (every reviewer mentions this first)
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Plumping without irritation — no burning, no tingling
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Long-lasting hydration from hyaluronic acid and nourishing oils
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The perfect finishing touch for clean girl makeup, latte makeup, or no-makeup makeup
The TikTok Effect
What really catapulted the REFY lip gloss trend was how well it shows up on camera. Influencers describe it as “the gloss that makes your lips look Facetuned in real life.” Because of its reflective finish, it photographs beautifully in natural light—making it the perfect gloss for GRWMs, OOTDs, and no-filter selfies.
Trending hashtags include:
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#refylipgloss
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#refybeauty
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#cleanbeautylook
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#lipsculpttrend
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#cleanmakeuplook
Creators with millions of followers—from British clean-girl influencers to NYC beauty editors—have made it a staple in their “signature lip cocktail.
How to Get the REFY Gloss Look
Whether you want a subtle daytime lip or an editorial-level shine, here’s how to nail the trend:
1. Start with a sculpting lip liner
Think neutral nudes: taupes, soft browns, or rosey beiges. Overline slightly for dimension.
2. Fill the center with a satin or balm
This creates depth and keeps the gloss from slipping.
3. Finish with REFY Lip Gloss
Swipe once for natural shine, twice for a lacquered look.
Pro tip:
Add a tiny dab on the cupid’s bow and bottom-center lip to mimic a plumped, lifted effect.
SHOP Refy Lip Gloss on wyldegrey.com
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