Nutrient Shinebath Hair Mask

“I do this mask once or twice a week, and I really notice a difference in my hair,” says Gwyneth. “When it’s wet, it detangles more easily, and when it’s dry, it’s shinier, softer, and healthier-looking.” 
100% of people who tried the mask said they’d recommend it to a friend.* 
Locks in moisture instantly for frizz-free shine. 
Restores damaged, dry, dull, or chemically treated hair over time. 
The rich, thick cream helps strengthen hair fibers and reduce breakage. 
Helps protect against environmental stressors like heat tools, hair color, straightening agents, sun, chlorine, and even tight ponytails. 
Takes only a few minutes to use during your regular shower.
180 mL
*Based on a third-party consumer study of 32 women between the ages of 25 and 65
with hair types 1 to 4c after four weeks of weekly use.

Avocado and
crambe seed oils
: Help with bonding by repairing the hair cuticles, reducing frizz to boost shine and improve softness. 
Beetroot extract:
Moisturizes the scalp and hydrates the hair shaft to its core, strengthening hair while also silkifying. 
Blend of chia seed and linseed extracts, provitamin B5, and an amino acid
: Helps repair chemical damage, protects, and fortifies. 
Coconut oil and glycerin:
Help lock in moisture and deliver intense conditioning.

Shampoo as usual, then work the mask into your lengths and ends, leaving it in for up to seven minutes (the fresh, natural scent is amazing in a steamy shower). It rinses away clean, leaving your hair softer and easier to comb through. As your hair dries (whether you air-dry or heat-style), you’ll start to see and feel the difference in shine, texture, and manageability.

Beauty as wellness.
For us, beauty comes from the inside out. We use clinically proven and best-in-class ingredients at active levels to create luxurious skin, hair, and body essentials that deliver high-performance results and enliven the senses with exquisite textures and beautiful scents.
Clean, to us, means that we vet our ingredients with strict attention to quality, while prioritizing ingredients that are ethically sourced and cruelty-free wherever possible. We also strive to use sustainable biobased sources that are nonpersistent in the environment. In addition, all our beauty products are formulated without silicones, formaldehyde donors, parabens, SLS, SLES, PEGs, polyacrylamides, TEA, DEA, phthalates, or synthetic fragrance, among many others that we proactively screen for based on published and ongoing scientific studies. Our approach to formulation is a future-forward consciousness about our health.   
 
The clean beauty movement isn’t perfect, though; it’s evolving—and our goal is to evolve with the science in the most transparent way we can. We source all the ingredients for our goop Beauty products with a high standard of safety and quality, while recognizing that despite our best efforts, trace levels of incidental chemicals may occur as a result of manufacturing and supply chain complexities. We are committed to making careful choices in our sourcing and formulation to minimize the potential presence of any trace amounts of incidental ingredients. 
 
We hope you love the goop Beauty collection as much as we do.
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